In sports, every second counts.
While athletes have perfected equipment, structured training, and nutrition, they have traditionally neglected the importance of optimizing brain physiology on performance.
Thanks to recent scientific advances in cognitive neuroscience, it is now possible to train the brain to be more fatigue resistant, improving focus, decision-making, and responsiveness under pressure.
The data are clear.
Research shows that accumulated brain fatigue and stress diminish athletic performance by:
Increasing perceived effort
Reducing endurance, power, strength, and speed
Disrupting focus, and slowing critical decision-making and time-sensitive responses
Studies on cycling, running, and other endurance sports demonstrate that BET can:
Strengthen the Brain Like a Muscle
Our approach to brain training is built on the science of neuroplasticity–the brain’s ability to adapt structurally and functionally in response to cognitive challenges. Just like muscles, the brain grows stronger through progressive overload, rest, and recovery.
Brain Endurance Training (BET) uses scientifically-backed methods to selectively train brain networks that are critical to high performance.
Custom BET programs strengthen key brain circuits through neuroplasticity, delivering neurophysiological adaptations that translate into improved performances.
Decrease perceptions of effort
Data indicate that BET improves the brain’s capacity to handle load, reducing mental fatigue and lowering perceived exertion.
Boost endurance, power, strength, and speed
Research indicates that BET training improves several key performance metrics including strength, power, and time to exhaustion.
Sharpen focus, awareness, and rapid decision-making
Studies indicate that BET improves focus, decision-making, and response times when under physical and mental strain.