Project Tailwind

Transforming Obstacles into Opportunities

Myriad training programs can prepare your body for the challenges of a big event. None of them are coming to your rescue when:

  • it’s 3am and the little voice in your head won’t stop pummeling you for the epic mistake of having registered for tomorrow’s act of masochistic insanity.
  • you are consumed by fear and loneliness in the starting corral amidst hundreds of smack-talking greyhounds
  • you are bonking your brains out while being devoured by self-doubt and wishing that your bike would fail so that you could abandon without the public shame.

The Tailwind Project is here to transform obstacles like these into stepping stones leading to your optimal experience.

Whether your goal is experiencing the satisfaction of completing a challenge that stretches your boundaries, going faster than last time, or standing on the podium, we deliver ingredients that are essential to success and absent from conventional training programs.

If you have an event and are interested in exploring the possibility of partnering with us on a custom Tailwind program, let’s discuss your needs and see how we can help. Email:

Available Courses

Project Tailwind is the Official Mental Performance Partner of the Belgian Waffle Ride.

Join our group for an intensive, brain-based, mental performance training program that will have you ready to get the most from yourself at the North Carolina BWR (June 21 -22).

The Tailwind Difference

Tailwind makes cutting edge, evidence-based, mental performance training accessible to athletes at all levels through a unique blend of individualized and group training.

Tailwind leverages our expertise in brain science and psychology, and our experiences as athletes and coaches, to prepare athletes  mentally for their best possible competitive experiences.

Our intensive programs are focused on the unique demands of specific events and customized to the specific needs of our athletes. 

Filling Your Sails

Tailwind athletes develop skills that help them to get the most from themselves on and off the race course. Core training areas include:  

  • Effective goal setting and pursuit 
  • Managing unexpected setbacks resiliently
  • Confronting fear and managing your inner critic
  • Identifying and achieving your optimal level of arousal
  • Cultivating a competition mindset
  • Embracing pain and effort
  • Thriving in head-to-head competition

Stay up-to-date on our events by joining our mailing list.

Scott H. Frey, Ed.M., Ph.D.

  • Internationally renowned cognitive neuroscientist, author, speaker, and mental performance coach.
  • Masters from Harvard; PhD from Cornell; post-doctoral training at Dartmouth.
  • 30 years, leading a successful research program using the latest technologies to investigate the brain’s role in human performance.
  • Lifelong amateur endurance athlete with national-level success in running, triathlon, cross country skiing, and cycling.
  • Founder, Cerebral Performance

Brent Bookwalter, B.S., OLY

  • 16-year Pro Cycling Career (teams BMC, Mitchelton-Scott, Bike Exchange)
  • USA Olympian
  • Member of Cadel Evans’s Tour de France winning team, 2011
  • 12-time Grand Tour Finisher
  • Veteran of Paris-Roubaix, Liege-Bastogne-Liege, Strade-Bianche and other Classics 
  • NBC Sports Studio Analyst for Tour de France
  • 9-Time collegiate National Champion (Biology degree, Lees-McRae College)
  • Pursuing Master’s degree in Applied Sport and Performance Psychology